Disruptive Branding

People buy brands, not products, and when you understand that, the world changes for ever.  Where branding was once a discussion about a logo and the colour of a box, we now strive to find the human emotional connection assets of any brand – consumer and trade brand alike.

Whatever your business, you will have a tone of voice, an identity, a vocabulary – the level to how you manage and cultivate these will directly affect your bottom line and your level of success in the UK market.  We can work with you directly, or work with your overseas incumbent agency, or indeed help you find a UK agency that is a best fit for your needs and your business.

Once you have established what it is that your product or service “does” (solve a problem, help fulfil a human need etc), it is essential that your brand conveys, supports and lives in the world of that solution and its customers, anything less than perfect alignment is losing you sales revenue and market share.